Culturewise Collective has earned our trust through consistent and clear communications…

“Culturewise Collective has earned our trust through consistent and clear communications and the timely delivery of high-quality work. They have maintained the best interest of our organization front and center, made themselves readily available, addressed our concerns and responded to our feedback with professionalism and efficiency, and developed strong relationships with senior leaders, staff, and clients.”

— Latinos for Education

Annette is a leader, not a manager… 

“I had the pleasure of working with Annette when I was leading client-side PR & Influencer Marketing for Buchanan’s Scotch Whisky; Annette was my agency account lead but even more so, my trusted advisor.  Always a pleasure to work with, and what I appreciated most was her thought leadership in multicultural marketing and particularly how she would help some of my colleagues understand that space without making them feel unknowledgeable. The brand’s success with marketing to Latinos – which became a playbook other brands would later follow – was due in large part to Annette’s stewardship.  The most immediate example that comes to mind is how she pushed the brand to partner with an up-and-coming musician named J. Balvin.  He perfectly embodied the brand perspective and would soon blow up and become an international superstar with crossover appeal well-beyond the Hispanic community. Annette is a leader, not a manager.  She understands inclusive marketing and in my experience is able to bring both great creative and execution to the table .”

— Diageo, Brand Consumer PR Director

The most innovative Public Relations professional I’ve ever worked with…

“Annette is one of the most conscientious, hard-working and innovative public relations professional I’ve ever worked with in my career.”

— The Daily Beast Hall Full Editor

Culturewise came through with a collaborative and supportive mentality…

“We engaged Culturewise during our hour of need and Annette's approach brought us immense comfort. Her creativity and thoughtful feedback, combined with her many years of experience in the wine industry, helped us build an in-depth strategy that perfectly matched our challenges. Whether we were reaching out for overarching planning or urgent advice, Culturewise came through with a collaborative and supportive mentality.”

— Wine Enthusiast

Produce flawless executions that helped achieve great results with a smile…

“I had the pleasure to work with Annette while I was managing the ultra-premium rum business at Diageo. Annette led the PR activities for my brands and with her positive energy and enthusiasm she was always a great asset to the brand and inter-agency team. Annette brought a great deal of experience, resourcefulness as well as creative ideas. She led her team to flawless executions that helped us achieve great results, and always with a smile.”

— Diageo, Rum Brand Manager

They deliver innovative and creative ideas…

“Working with Annette was wonderful. She led the team to deliver innovative and creative ideas that were on brand and delivered against our commercial strategy. She was always a pleasure to collaborate with. During her time working on Don Julio we gained amazing press coverage in both quantity and quality and never missed a beat in managing organic opportunities like real celebrity fandom of our brand or dealing with challenging events such as the passing of our founder.”

— Diageo, Tequila Brand Manager