We develop campaigns that live at the intersection of culture and purpose.

We believe that every brand has a place in culture. By taking a human-centric approach, we craft brand narratives, develop a company’s cultural identity and weave their story through culture in a relevant way.
— Annette Malkin, Founder & Principal, Culturewise Collective

Who We Are

Culturewise Collective is a boutique agency headquartered in Miami with national reach and presence. Specialize in lifestyle PR, consumer PR, spirits and beverage PR, food PR and nonprofit PR.jpg

Culturewise Collective is a minority-owned, female led agency comprised of mission-minded communicators, marketers, designers, and content creators. We have supported some of the world’s best known global brands maintain relevancy and garner valuable air + ink time. We apply our big brand experience to help small-to-mid size companies take their business to the next level. As a boutique agency, we are nimble, results-driven and efficient.

We help our clients develop purpose-driven campaigns that support communities and enhance culture.

Our headquarters are in Miami and we also have a presence in Atlanta, Boston, Dallas, New York City, New Jersey, North Carolina, and San Francisco.

Culturewise Collective is a proud Goldman Sachs 10,000 Small Businesses as well as a DE&I certified workplace. Not only do we value the power of inclusivity at our company but we help our clients develop inclusive strategies that are culturally mindful and impactful to our community.

Since founding Culturewise Collective, Annette Malkin has since been helping small-to-mid-size companies and nonprofit organizations develop their brand identity and bring purpose-driven campaigns to life. Prior to that Annette led the public relations and consumer communication strategy for global consumer product goods such as Tequila Don Julio, Zacapa Rum, Altoids, TAZO Tea and Maxwell House, amongst others. Over the past decade she spearheaded U.S. Hispanic and cross cultural marketing efforts for leading lifestyle brands including Red Bull, Tabasco, Buchanan’s and Amazon, to name a few. Annette is passionate about developing communication strategies that mirror the communities we live in and creating equity campaigns that set brands apart and drive meaningful conversations.

Clients

We have had the pleasure of supporting these brands

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